Campaign
Figaro Apothecary
Brief: Holiday-inspired imagery for a skin and body care collection, focusing on luxury and sophistication to enhance the gifting experience.
Concept: Inspired by Figaro Apothecary’s commitment to nature and luxurious self-care, the imagery blends bold patterns and rich velvets with elements of botanicals. Subtle nods to Dutch still-life paintings reflect the brand’s fusion of science, nature, and art, evoking a sense of rejuvenation and luxury.
Results: The Holiday campaign successfully evoked the essence of gifting. The imagery was utilized across the website, email, and social media, leading to sold-out products and a significant increase in sales compared to the previous year.
Creative & Styling : Jess Sandobal
Photography : Kin Lon Ma
Figaro Apothecary Homepage:
Led art direction and styling for Figaro Apothecary’s holiday campaign, elevating the brand’s digital presence. Developed the homepage layout in Figma to showcase the luxury and giftability of the products, blending refined seasonal elements to evoke warmth and sophistication. The visuals anchored the homepage and were strategically deployed across digital touchpoints, enhancing the brand experience and driving a year-over-year increase in holiday sales.
Figaro Apothecary Social:
Developed a comprehensive holiday social strategy for Figaro Apothecary, incorporating a mix of campaign and sourced photography alongside video storytelling. The content strategy was designed to effectively communicate the essence of holiday gifting, driving engagement and brand awareness.
Figaro Apothecary – Holiday Campaign Video
Storyboarded and developed a companion holiday video to complement the campaign imagery, reinforcing the broader seasonal strategy. Leveraging the same art-directed assets, the video was deployed across digital platforms as both organic content and paid ads, amplifying reach and maintaining visual cohesion throughout the campaign.
Additional Work
Earthwork Floral Design
Love & Lore